Selling with Soul: Achieving Career Success Without Sacrificing Personal and Spiritual Growth Hot

With rapid advancements in technology, businesses and consumers are not only changing what they purchase, but also how they make purchases, often times eliminating the salesperson altogether. Author Sharon Parker argues that because of this change, now is the time for salespeople to change their focus from hard, fast sales, to connecting with the needs of their customers in order to create a valuable relationship. In her book Selling With Soul the author reviews basic sales information and touches on principles such as respecting the customer’s time, listening with empathy, and creating value in the entire transaction, as techniques for finding and maintaining new business.

This is a good book for salespeople looking to review sales basics and alternate ways of relating to their customers in our changing economy. While it was not the most engaging book I have read, it was very informative with regard to increasing sales through integrity. I did find the principles to be more about good business sense than being “soulful” as the title suggests, but I believe Selling With Soul is to contrast this book’s focus with traditional attitudes and beliefs that suggest salespeople care more about their sales numbers and less about their customers.