From President Obama’s political rhetoric to the bursting of the housing bubble, from conversations to commercials, James Geary shows that every aspect of our day-to-day experience is molded by metaphor. Geary takes readers from Aristotle’s investigation of metaphor right up to the latest neuroscientific insights into how metaphor works in the brain. Witty, persuasive, and original, I Is an Other explores metaphor’s effects on financial decision making, effective advertising, leadership, learning, and more. Romeo’s exclamation “It is the East, and Juliet is the sun!” may be one of the most well-known metaphors in literature, but metaphor is more than a device of love-struck poets. As Geary demonstrates, metaphor has leaped off the page and landed with a mighty splash right in the middle of the stream of consciousness.
I Is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World Hot
March 06, 2012 153 0Add
I Is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World 2012-04-01 15:55:05 NCreviewer
Anyone who does not become a better writer and more critical thinker for having read this book was not paying attention! I would liken reading "I is an Other" to going to the optometrist and watching as a lens slides across your field of vision, making everything sharper and brighter than you thought possible. This was my first encounter with the author James Geary. A good friend gifted me this wonderful collection of essays. One of the things I love about this book is the wide-ranging applicability of the concepts Geary discusses. The ubiquity of metaphor in advertising is, of course, a well known phenomenon, but Geary shows how much of our everyday language, as well as the language of news reporting, essentially becomes inadvertent advertising for a particular point of view through the use of metaphor. Anyone who works with words for a living, or even as a hobby, owes it to themselves to read this book. And anyone who wants to be able to "cut through" the hype and the cliches that pass for "common knowledge" will take away from this book a sharpened wit for hacking down platitudes and truisms at their roots.
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